Nov 16, 2021How to name your new brand.Sticks and stones may break your bones but names will….let’s just stop it right there shall we? If you’ve ever tried to secure a good name for a new brand, then you’ll know how painful it can be. Take a few wrong turns and you’ll quickly find yourself neck deep…11 min read11 min read
Feb 12, 2021Brand Strategy Research. Pt 1: User InterviewsWhen it comes to creating a killer brand strategy, research interviews can be an absolute game changer. They provide a rare opportunity for precious one-on-one time with the people closest to the brand you’re working on, as well as the different audiences you need to speak to. It’s a chance…Brand Strategy7 min readBrand Strategy7 min read
May 2, 2020Presenting design work to clients during a global pandemic.If you were to list the problems caused by coronavirus — you know, death, economic free-fall, the collapse of life as we know it — pointing out how it’s made it harder to present design work seems a little nit-picky. …Coronavirus7 min readCoronavirus7 min read
Oct 2, 2019Strategy workshops: setup and prepA successful workshop can do wonders for your strategy project. Whether you’re working in brand, digital, business or something else, the strategy workshop forms a critical part of your research. It’s a rare opportunity to get the people closest to the project in a room and dedicate time to tackling…Workshop4 min readWorkshop4 min read
Sep 23, 2019My ‘to do’ list — 690 days later.On October 31st 2017, I wrote a ‘to do’ list in the back of my notebook (see pic at the bottom) The list has 16 items on it, some of them are small life admin things, some of them are big, ambitious goal things, but all of them were things…Startup3 min readStartup3 min read
