When it comes to creating a killer brand strategy, research interviews can be an absolute game changer.
They provide a rare opportunity for precious one-on-one time with the people closest to the brand you’re working on, as well as the different audiences you need to speak to.
It’s a chance…
If you were to list the problems caused by coronavirus — you know, death, economic free-fall, the collapse of life as we know it — pointing out how it’s made it harder to present design work seems a little nit-picky. …
A successful workshop can do wonders for your strategy project. Whether you’re working in brand, digital, business or something else, the strategy workshop forms a critical part of your research.
It’s a rare opportunity to get the people closest to the project in a room and dedicate time to tackling…
On October 31st 2017, I wrote a ‘to do’ list in the back of my notebook (see pic at the bottom)
The list has 16 items on it, some of them are small life admin things, some of them are big, ambitious goal things, but all of them were things…
