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Richie Meldrum
Richie Meldrum

23 Followers

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Nov 16, 2021

How to name your new brand.

Sticks and stones may break your bones but names will….let’s just stop it right there shall we? If you’ve ever tried to secure a good name for a new brand, then you’ll know how painful it can be. Take a few wrong turns and you’ll quickly find yourself neck deep…

11 min read

How to name your new brand.
How to name your new brand.

11 min read


Feb 12, 2021

Brand Strategy Research. Pt 1: User Interviews

When it comes to creating a killer brand strategy, research interviews can be an absolute game changer. They provide a rare opportunity for precious one-on-one time with the people closest to the brand you’re working on, as well as the different audiences you need to speak to. It’s a chance…

Brand Strategy

7 min read

Brand Strategy Research. Pt 1: User Interviews
Brand Strategy Research. Pt 1: User Interviews
Brand Strategy

7 min read


May 2, 2020

Presenting design work to clients during a global pandemic.

If you were to list the problems caused by coronavirus — you know, death, economic free-fall, the collapse of life as we know it — pointing out how it’s made it harder to present design work seems a little nit-picky. …

Coronavirus

7 min read

Presenting design work to clients during a global pandemic.
Presenting design work to clients during a global pandemic.
Coronavirus

7 min read


Oct 2, 2019

Strategy workshops: setup and prep

A successful workshop can do wonders for your strategy project. Whether you’re working in brand, digital, business or something else, the strategy workshop forms a critical part of your research. It’s a rare opportunity to get the people closest to the project in a room and dedicate time to tackling…

Workshop

4 min read

Strategy workshops: setup and prep
Strategy workshops: setup and prep
Workshop

4 min read


Sep 23, 2019

My ‘to do’ list — 690 days later.

On October 31st 2017, I wrote a ‘to do’ list in the back of my notebook (see pic at the bottom) The list has 16 items on it, some of them are small life admin things, some of them are big, ambitious goal things, but all of them were things…

Startup

3 min read

My ‘to do’ list — 690 days later.
My ‘to do’ list — 690 days later.
Startup

3 min read

Richie Meldrum

Richie Meldrum

23 Followers

An independent brand strategist based in Melbourne.

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